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Luxury Menswear, Storytelling in Detail

From my time as a Designer for a luxury menswear brand in London, I worked on a series of projects where craftsmanship and storytelling came together across print and product. From exclusive swing tags- transparent envelopes containing Camdeboo goat wool- to seasonal lookbooks and campaign posters, every detail was designed to reflect origin and quality.

I even travelled to South Africa for the photoshoot, capturing the Camdeboo goats in their natural landscape- an inspiring experience that shaped the entire visual story.

A series of truly exciting projects where design, material, and place connected into one refined and cohesive expression.