Gucci for UNICEF: Snowman in Africa
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Gucci for UNICEF: Snowman in Africa

Gucci 5th anniversary charity campaign for United Nations Children’s Fund (UNICEF). 2009’s collection is inspired by Snowman in Africa, the sequel to the best-selling children’s book Snowman in Paradise. Between November 16th and December 31st the selected merchandise was sold only through Gucci and 100% of its revenue was donated to UNICEF.

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Category
Graphic Design, Illustration