Branding, logo design, and art direction for La Valle Tuscany.
The branding book defines a complete visual world- structure, tone, and imagery, for a restored villa colonica in the Chianti landscape, with roots dating back to the 1300s.
The approach was to build a system that feels both timeless and lived-in. Clean, considered design paired with carefully curated imagery creates a quiet, cohesive identity. The visual language draws from the estate itself – its architecture, its colors, and the rhythm of the surrounding land.
Alongside the guidelines, the book tells the story of the place. Not as a narrative layer, but as an integrated part of the identity – shaping how La Valle is seen and experienced.
Developed in close collaboration with the owners, whose sensitivity to detail and deep connection to the property informed every decision.
