For Utstyrsavtale- a Norwegian concept blending sportswear and workwear- the goal was to create a brand that feels active, direct, and full of energy. I developed the logo, identity, and overall visual direction with a focus on movement and clarity.
A vibrant palette of orange, pink, and peach is balanced with cooler blue and green tones- creating contrast, rhythm, and a strong visual presence. The logo is designed to feel dynamic, almost in motion, while the system around it builds a consistent and recognizable identity.
A brand made for those who build, play, and push forward- where color, form, and attitude work together
