Some projects begin with a blank page- others with pure inspiration. Here, the place itself was the starting point.
Designing this packaging for a luxury hotel in Italy meant working in dialogue with its surroundings- blending heritage with a more contemporary expression. Every element, from typography to material and color, was shaped to reflect a sense of understated elegance.
The palette of yellow, gold, and blue became central to the identity. Colors that evoke Italian light, sea reflections, and a quiet, refined luxury. Not added decoration, but a natural extension of the place.
A project built on balance- between simplicity and richness, past and present. Where packaging becomes part of the overall experience.
